A comprehensive and original exploration of memetics as a scientific and philosophical framework. Treatise defines memes as both strategic and material entities operating in memetic fields that resemble quantum systems. Case studies include the LGBT+ movement, Rwanda’s Gacaca courts, psychotherapy, and artificial intelligence. The book bridges biology, sociology, neuroscience, and philosophy, demonstrating that memes are real evolutionary agents that shape individual identity, cultural systems, and truth itself.

This is e-book (PDF) edition. After purchase you will get a download link for PDF version of the book.

Published by: New University Publishing,

Ljubljana, Slovenia, 2025

Copyright: Andrej Drapal

Peer Review: Prof. Dr. Dejan Verčič, and Dr. Anton Glasnović

Design: Robert Križmančič

Format: eBook

Kataložni zapis o publikaciji (CIP) pripravili v Narodni in univerzitetni knjižnici v Ljubljani

ISBN: 978-961-7212-11-2 (PDF)

COBISS.SI-ID 257623299